Marketing Success Coaching Program

What is the Difference between the Coaching and Consulting Programs?

Here is an analogy that illustrates the difference between a coach and consultant:

A Marketing Coach will help you understand why you bake a cake, help you to determine what is holding you back from baking a really good cake, and stand side by side with you as you bake the cake.

A Marketing Consultant will explain why one cake mix is better than another, explain the best cake baking practices, and if necessary bake the cake for you.

Which one is best for you, depends upon your budget, time and your goals for your business.

Benefits of Hiring Business Marketing Success for your Marketing Coaching

Implementation of a step-by-step system
No other marketing or advertising agency offers business owners a systematic, step-by-step approach to their marketing efforts.  This allows you to run your marketing efforts in an organized fashion and get away from the “marketing by event” or “marketing idea of the week” mentality that many business owners follow.

All Ideas and strategies can be implemented immediately
All the strategies and ideas are easy to implement and can usually make an immediate impact on your business.

You will learn how to market your business successfully
In today’s business world, you need to take responsibility for your marketing efforts.  Because it is a systematic approach, the business owner or key employees will learn how to continue to effectively market once the coaching arrangement concludes.

Accountability
Implementation is the key to developing a successful marketing approach.  Weekly meetings ensure that the implementation of the system stays on the track to success.

"When I started with Joe at Business Marketing Success, our marketing program was sporadic at best - we had spent alot of money for very little return and were frustrated with the results.  Like most small business owners, time is a valuable commodity and Joe helped us re-work our marketing materials and set up an efficient and cost effective system where I can consistently keep in contact with potential clients.  Joe helped us cut through all of the marketing clutter, focused on what would be effective for our business and in the several months that we have been working together have already seen outstanding results.  I appreciate Joe's no-nonsense, results oriented approach and would highly recommend him to anyone looking to improve the effectiveness of their marketing program and grow their business."

Peter Cahill
Capstone Building & Construction

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"Prior to working with Joe, our marketing efforts were not producing the results we desired.  Our revenues were declining and we didn’t have an effective approach to educate our customers and prospects about what makes Bruning international the right choice for their importing, exporting and custom brokerage needs.

With Joe’s help our company now has a very organized, systematic professional approach to acquire new customers and sell more to our existing customers.  Our sales have increased 20% since working with Joe.

If you’re looking to effectively position your company in the marketplace and increase revenues, I would highly recommend calling Joe at Business Marketing Success, Inc."

Dennis Bruning, Vice President
Bruning international, Inc.

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"After many years of depending on word of mouth to attract new customers, I decided to combat the decline in the economy with a more formal marketing program.  When I started searching for a marketing company, I quickly learned that there was very little help out there for the small business owner.

Most marketing companies believed we needed to compete on price to increase customers and revenues, which did not fit our business profile.  Our pricing structure is higher than that of most automotive repair facilities in our area, but we offer a higher level of expertise and excellent customer service.

Joe helped us understand that if we educated our customers and prospects about what made Morrison’s AutoRite the right choice in automotive repairs over our competitors, then price would not be a major concern.

After using Joe’s marketing strategies for one year, the most beneficial part of the program for Morrison Auto-Rite is the lack of the stress and frustration we would normally go through to get new customers.  Your mailers and follow-up strategies have greatly improved new customer acquisition and the retention of existing customers.

I would recommend using Joe to help you increase your customer base and ultimately sales."

Rob Morrison, Owner
Morrison Auto-Rite
Jamaica Plain, MA