Marketing Workshops & Speaking Engagements

"Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself."

- Aristotle

Presenting real-world, proven small business marketing ideas and strategies for Keynotes, Presentations and Workshops

by Boston Marketing, Speaker Joe Costantino

Marketing is commonly regarded as the most important function of any organization.  Unfortunately, most business owners and organizations don’t really understand: what marketing really is, what the purpose of marketing is, what strategies provide the greatest success for their industry, and what media allows a business to best leverage their valuable marketing dollars. 

Whether you are with an association attempting to educate its members, or you are with a company looking to build business and get to the "next level", Joe will present dynamic speaking workshops targeted to your audience's needs.  Attendees will leave with simple, effective, and affordable strategies that they can immediately implement into their businesses. 

Joe Costantino is Founder and President of Business Marketing Success, Inc., a marketing company that helps business owners implement a marketing system into their businesses.  He provides direction in branding, differentiation, referral marketing, e-mail marketing, direct mail campaigns, and writing web copy.  Joe is an authorized coach of the Duct Tape Marketing organization. 

The Duct Tape Marketing System was chosen as a Forbes Favorite for small business and marketing.  AT&T, Hewlett Packard, Dell Computer, and Intuit are just some of the companies that extend the Duct Tape Marketing process to their client base.  Harvard Business School features The Duct Tape Marketing system and teachings as part of business school education. The Duct Tape Marketing System has been featured in Wall Street Journal, Inc. Magazine, Entrepreneur Magazine and CNN Money.

Popular Speaking Topics – most topics can be tailored to meet the organizations  

Keynotes

Inspirational topics will introduce small business owners to the most important elements, trends, and strategies involved in growing a business; 30 to 60 minutes in length.

• The Natural Marketing Advantages of Small Business
  How to think big and act small
• Strategy Before Tactics
  How to develop a winning small business marketing strategy
• Differentiate and Dominate
  How to stand out in a crowd and eliminate competition

Presentations

Presentations designed to deliver marketing strategies and the tactics used to effectively execute them; 60 to 90 minutes in length.

• 7 Steps to Small Business Marketing Success
• A road map to small business marketing steps
• Referral Flood
• How to create a flood of new business without advertising
• Creating Customer Loyalty
• How to create and promote a brand that keeps them coming back

Workshops

One half and full day working sessions designed to facilitate the completion of strategic marketing analysis and marketing tactics. Participants will utilize workbooks and other tools to take meaningful steps towards marketing implementation.

•  Creating the Small Business Marketing Plan
• Utilizing the Duct Tape Marketing principles, participants will learn how to create a simple, strategy focused marketing plan
•  Lead Generation for the Small Business
• Each participant will discover how to create a low cost, high return lead generation plan that involves the use of advertising, public relations, and referral marketing
•  Lead Conversion Without Selling
• A popular workshop that teaches a powerful, no sales oriented, way to turn prospects into clients and clients into referral sources
•  The Referral Marketing System
• Participants will discover how to create a systematic approach to lead generation by way of referral

Call today to discuss the best topic for your organization or association meeting, conference, convention, business expo or other special event.  Book your event by calling Joe Costantino at 781-878-1731 or by emailing joe@businessmarketingsuccess.com.